Vision’s Digital Media Expands Into Airline Sales Screeners, Digital Cinema Distribution and In-Theater Advertising

Feb. 2017

As a result of a series of strategic acquisition of the existing complementing business and experienced new talent, Vision’s Digital Product unit lead by Dmitry Primachenko has expanded its operational space “V200” to welcome the additional personnel and equipment supporting these initiatives.

With the acquisition of Fordela screening platform, Digital Product technology and business development teams lead by Greg Kogan and Steve Gorman respectively, took on the responsibility of leading and expanding screener services to all aspects of Academy Awards, Airlines Sales and Studio Exhibitor Relations.

At the same time, due to logistical advantage of the new Burbank offices, the Digital Product team started providing operational support to the earlier acquired Kansas City-based movie theater lobby advertising platform provider – CinemaScene.

Finally, the V200 location opened up the doors to the newly established Digital Cinema Distribution business unit. As experts in systems architecture and integration, Digital Product technology operations team headed by Mike Groys, stepped up to the plate setting up the infrastructure for the new workflows and establishing key distribution platform architecture and integration points.