MediaQurator and Ad-ID are excited to announce a collaboration initiative delivering real-time service integration capability for their advertising agency subscribers.
Dmitry Primachenko, CEO of MediaQurator says, “By adding the Ad-ID integration, we continue our mission to streamline the advertising review and approval workflows, which in turn will assure a fast and reliable process.”
Ad-ID®, the industry standard for identifying advertising assets across all media platforms, and MediaQurator™, the leading platform for secure advertising review and approval, have completed the first stage of service integration.
While processing clearance requests, MediaQurator™ applies a number of content assignment, transcoding and verification steps behind the scenes. The new integration initiative allows customers to further validate spot metadata against the Ad-ID® platform in order to proactively address any possible errors and avoid traffic complications or delays.
“As Ad-ID continues to drive media supply chain efficiency, it is our pleasure to see innovative vendors, like MediaQurator, working for the benefit of our mutual customers” said Harold S Geller, Executive Director of Ad-ID.
As the industry changes and the demands on your time increase, MediaQurator™ and Ad-ID® are constantly evolving to deliver the best tools for your team.
Ad-ID is the industry standard for identifying advertising assets across all media platforms (broadcast, online, mobile, over-the-top, print and audio). The web-based system is a central, secure source for the industry’s asset identification information and ensures that all assets are delivered correctly to media and consumers. Ad-ID is a joint venture of the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) and serves more than 2,600 advertisers of all sizes and most advertising agencies in the United States. For more information visit www.Ad-ID.org.
MediaQurator is a Review & Approval platform supporting complex collaboration workflows for Production, Advertising, Creative and other projects. Designed to curate projects from their conception to final approval and delivery, MediaQurator™ breaks down the silos between teams by enabling dialogue amongst content contributors, reviewers and other participants. The MediaQurator team developed and operated the first digital advertising clearance tool and has further revolutionized the process with new cloud technologies. For more information visit corp.media-qurator.com